Moritz Iden Thriving through Digital Escapism

Article for Metal Magazine

Berlin is certainly a dynamic city in which fashion can flourish. In this context, fashion designer Moritz Iden – founder of its label IDEN – is exploring and defining his practice in a very digital space. Fascinated by intangible things – the spiritual and the emotional – digital art has become a medium he uses to communicate. With his poetic 3D prints and knits, Moritz wants to bring “something new to the table”.

Approaching the digital world as a safe space, Moritz has gained a lot of online attention through his projects. It led him to launch his label at an early stage in his career. Since, the pandemic encouraged him to explore the endless possibilities of the virtual. Whilst the situation was and is challenging for many creatives in the fashion industry, lockdowns did also bring some opportunities. Moritz had the chance to be mentored by Hussein Chalayan during this time. This experience had, and still has, an important impact on his practice today. Digital escapism and a lack of human contact allowed him to define his role and vision even deeper. He hopes IDEN will make us think and change our habits towards fashion – including the well-established culture of narcism and elitism.

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