While searching into the fashion industry, she realised the narrative and content was quite homogeneous. Although she had a lot of interest for the fashion industry, she felt deeply unrepresented and excluded. Aware of the fact the actual fashion system failed to include a lot of social communities, she started this project as a way to give them space to express themselves.
Her focus on emerging and alternative fashion appeared as a natural and organic way to achieve this desire for a better system. Through them, she is able to analyse social changes and forecast transformations that will impact the fashion field overall. Her intention is to bring deepness, awareness and knowledge to enable a mindful approach of fashion design and consumption. More than personal essays, reliable resources and transmission of knowledge are also fundamentals in her work.