Essay on cultural appropriation: the use of Afro-culture within the fashion industry

Essay on cultural appropriation: the use of Afro-culture within the fashion industry

Cultural appropriation refers to the ‘the unacknowledged or inappropriate adoption of the customs, practices, ideas, etc. of one people or society by members of another and typically more dominant people or society.’ This concept implies the use of cultural codes of social minorities by a dominant group.

The Fear of future: building a new fashion model in uncertainty

The Fear of future: building a new fashion model in uncertainty

Fashion comes from a long journey. Starting as an activity only made for an elite, its democratisation led to an over-consumption and a massive waste that dramatically hurt the environment. Today, we have a clear picture of the social and ecological consequences of this system. Besides being the second most polluting industry globally- which is already a huge responsibility – it is also a field characterised by a lack of inclusivity, an unfair use of activism to serve marketing strategies, a deep cultural-appropriation problem, an overrated celebrity culture and a legendary superficiality nature.

The danger of activism into the fashion industry

The danger of activism into the fashion industry

For a while, fashion didn’t resonate with commitment or even activism. Nowadays under many reasons – the shift in social aspirations, the economic, environmental and social crisis – the fashion field can’t be separated from the society overall.

Why the fashion industry is so obsessed with the idea of ‘Chaos’?

Why the fashion industry is so obsessed with the idea of ‘Chaos’?

This idea of chaos or apocalypse is inspiring a new vision of fashion. Survival wear has now enter the catwalk, and as it is getting worse everyday, I’m not sure it is going to be irrelevant in the upcoming years.

Why should we stop underestimating Africa?

Why should we stop underestimating Africa?

I often showed – especially on my Instagram stories – that we should stop underestimating this continent. Today, the goal is to give 3 facts that can cleverly and simply justify this statement. Not that we need justifications to legitimate this continent and its cultures. With this article I wanted to underline a few elements that can clearly make us understand why this underestimation should stop now.

Why the necktie could be the next relevant accessory?

Why the necktie could be the next relevant accessory?

During the fashion history, women have had different sorts of neckwear, but that wasn’t necessary including the masculine necktie as we know it today. According to some archaeologists, some neckwear items were found in Africa, more especially in Egypt.

Why today’s fashion is focusing on kids & family?

Why today’s fashion is focusing on kids & family?

Those past few years, we have seen that it is quite common to bring unexpected twists on the catwalk. But above the simple trend of bringing pets & Cie on the catwalk we all have noticed that fashion is lately promoting kids and couples.

The Gender-Neutral Analysis

The Gender-Neutral Analysis

Burberry x Ib Kamara   As you know now, I enjoy researching on the impact of social aspirations on fashion industry overall. I wrote about sustainability and also authenticity, but this time, I wanted to talk about a claim that is spreading in fashion industry: 

The social history of the beret

The social history of the beret

You might have read a lot about this accessory lately because of actual trends. This article is not aimed to tell you how to wear the beret and how cool you can be if you wear one. Indeed, I wanted to write about it because this little object has had so many uses and symbolics through centuries.

Typology of 3 trends in 2018

Typology of 3 trends in 2018

As we enter slowly in the year 2019 – so futuristic! – it is always easier to forget the past and focus on the future. But our future is intrinsically based on our past and so is the case for fashion. I like to see