Fashion & Society

Why should we stop underestimating Africa?

Why should we stop underestimating Africa?

I often showed – especially on my Instagram stories – that we should stop underestimating this continent. Today, the goal is to give 3 facts that can cleverly and simply justify this statement. Not that we need justifications to legitimate this continent and its cultures. With this article I wanted to underline a few elements that can clearly make us understand why this underestimation should stop now.

Why the necktie could be the next relevant accessory?

Why the necktie could be the next relevant accessory?

During the fashion history, women have had different sorts of neckwear, but that wasn’t necessary including the masculine necktie as we know it today. According to some archaeologists, some neckwear items were found in Africa, more especially in Egypt.

Why today’s fashion is focusing on kids & family?

Why today’s fashion is focusing on kids & family?

Those past few years, we have seen that it is quite common to bring unexpected twists on the catwalk. But above the simple trend of bringing pets & Cie on the catwalk we all have noticed that fashion is lately promoting kids and couples.

The Gender-Neutral Analysis

The Gender-Neutral Analysis

Burberry x Ib Kamara   As you know now, I enjoy researching on the impact of social aspirations on fashion industry overall. I wrote about sustainability and also authenticity, but this time, I wanted to talk about a claim that is spreading in fashion industry: […]

The social history of the beret

The social history of the beret

You might have read a lot about this accessory lately because of actual trends. This article is not aimed to tell you how to wear the beret and how cool you can be if you wear one. Indeed, I wanted to write about it because this little object has had so many uses and symbolics through centuries.

Typology of 3 trends in 2018

Typology of 3 trends in 2018

As we enter slowly in the year 2019 – so futuristic! – it is always easier to forget the past and focus on the future. But our future is intrinsically based on our past and so is the case for fashion. I like to see […]

Should we all change our way to see fashion?

Should we all change our way to see fashion?

When consumption meets ethic and social issues, the rules might changed. In a time deeply impacted by climate and identity trouble, is our vision of fashion can be influenced by those problems?
Saturation, pollution, deterioration, the consequences are tangible and dramatic. Is it time for us to change our way to see fashion?

Authenticity Is The New Black

Authenticity Is The New Black

  Have you seen the latest communication campaigns in the Fashion industry? Have you noticed how authenticity is becoming the main argument?   ? I don’t know if  it’s a reality, although, this had me wondering. During many years, fashion and trends were in total […]