Brands & Designers

An Alternative definition of  ‘Haute Couture’ with Brielle

An Alternative definition of ‘Haute Couture’ with Brielle

Photo: Platform Styling: Brielle Model: Carmel Roger Agency: Another Species     In this quest to breakdown the traditional system, I often look at the cities that we do not expect to be mentioned when speaking about the fashion industry. I explored this topic a […]

Conversation with Erika Maish

Conversation with Erika Maish

    A nice thing during Fashion month is the fact that you can meet many gifted designers. Amongst them, you will find Erika Maish, a young designer from LA who graduated from CSM. Hard to ignore her beautiful installation at the BFC showroom. Her […]

Pimp my knit: introduction of 3 designers

Pimp my knit: introduction of 3 designers

    Knitwear is certainly not new into the fashion industry. However, in the past, knitwear was mainly related to grannies knitting clothes or accessories to their grand-children. Today, the imaginary around this specific field in the fashion industry is deeply evolving. Bold and sophisticated […]

LFW SS20: the city of emerging fashion

LFW SS20: the city of emerging fashion

London Fashion Week is the place for emerging talents. First of all, it’s where the BFC showroom takes place each season to underline the new generation of designers. Without surprise, I personally think it is the best city on the actual fashion map – only if I consider the western conception of fashion week. Not only the independent labels have a real place to express themselves, but I feel that they face an audience willing to go above the conception of main fashion.

NYFW SS20 – Big Deal in the Big Apple

NYFW SS20 – Big Deal in the Big Apple

This year was the first time for many things – included my first experience at the New-York Fashion Week.The Big Apple is not big for nothing, and the fashion industry is one of the reasons why.

Focus On – Florentina Leitner

Focus On – Florentina Leitner

You’re about to meet a young fashion designer that might challenge your perception of shapes and proportions. Welcome into Florentina Leitner’s universe, where volumes and structures are totally reviewed. Singularity is the perfect term to describe Florentina’s creations. Far from creating standard garnements, I truly think that she chose the perfect environnement to let her creativity run wild.

Focus On –  Yoster x Marlich

Focus On – Yoster x Marlich

If you consider accessories as weapons: truly meant to support a silhouette – or if you are just into designs that are significantly influenced by their environment – this article is specially for you.

Focus On – Elliss

Focus On – Elliss

Sustainability is certainly a necessity in the fashion industry. But first of all, the key to maximise this sustainability is hidden in the production process of those items. ELLISS – young British fashion label – has fully understood that priority.

Focus On – Amber May

Focus On – Amber May

In each piece that Amber creates, it is as if she gives you a part of her soul. Handcraft is, for sure, an art. However, I feel like you have never grasped fully the sense of this notion before holding Amber’s bag.

3 brands with an unexpected location

3 brands with an unexpected location

To me this article is very important, because first of all, it helps highlight talented emerging designers. Secondly, it is a way to show that fashion has no frontiers. We create our own boundaries in line with our conception of countries. But when you look outside you’ll discover a vast universe of creation, full of inspirations and meanings.