Mois : avril 2020

The Fear of future: building a new fashion model in uncertainty

The Fear of future: building a new fashion model in uncertainty

Fashion comes from a long journey. Starting as an activity only made for an elite, its democratisation led to an over-consumption and a massive waste that dramatically hurt the environment. Today, we have a clear picture of the social and ecological consequences of this system. Besides being the second most polluting industry globally- which is already a huge responsibility – it is also a field characterised by a lack of inclusivity, an unfair use of activism to serve marketing strategies, a deep cultural-appropriation problem, an overrated celebrity culture and a legendary superficiality nature.

Exploring Yannis Davy’s work through Tristan Réhel’s  collection: ‘Losing Control’

Exploring Yannis Davy’s work through Tristan Réhel’s collection: ‘Losing Control’

‘Losing control’ as never been so relevant and meaningful than today. We are currently experiencing this notion in the deepest way. Even though this editorial was not created to highlight this uncontrolled context, this simple title can resonate with our actual lifestyle. When it comes to garment, the notion of ‘losing control’ drives us to a reflection on the role of clothes on human bodies.

Geraldine Wharry – ‘Fashion As Therapy’

Geraldine Wharry – ‘Fashion As Therapy’

Credit: Schueller de Waal Fashion Therapy

This piece was written before the crisis of Covid-19 by guest contributor Koura-Rosy Kane, writer of PLATFORM, a blog focused on emerging fashion. We chose to publish the original version of the article, as it felt foretelling of a Fashion Industry focused on caring for others, as we have seen many brands and individuals come together in the past few weeks during the coronovirus crisis.

Prior to the pandemic, we were facing many issues in terms of the stress inducing rhythm of this industry on its people and the planet, clearly pointing to the necessity for reforming our fashion system. The importance of supporting communities suggested in the piece appears even more relevant today and has in fact unfolded, since experiencing physical distancing and quarantine, further activating the urgency for collective Emotional Intelligence. Our need for fashion as a therapy has been amplified more than ever as one of the only options to make fashion meaningful again.

Using fashion as a medium to discuss mental health is not a new phenomenon. At the beginning of 2000, Alexander McQueen, tied between addictions, mental disorders and anxiety, used his shows to translate his inner thoughts to the world. His suicide at the end of this decade rattled the industry. This dramatic event shed light on the necessity to talk about mental health in the field. However, we would need to wait until the mid-2010 to deeply tackle this issue and bring it to the mainstream.


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